I created this logo bumper as a way to polish off a series of videos that Directions Counseling Group is doing.  The videos will introduce people to their counselors, allow for education for people who are looking for info on a particular topic, etc… This type of logo animation is critical to showing polish and professionalism for a video presence.  The great thing about something like this is that once its created the more you use it the more valuable it becomes for branding and brand permanence.  Directions has made hug strides in marketing with their website too, check it out here.